Mercury Wire partnered with a global leader in advanced inspection solutions to address challenges with their previous push cables, which suffered from durability issues, water exposure, and limited reach in abrasive environments like ceramic and clay pipes. These issues led to customer dissatisfaction and operational delays for critical clients, including municipalities. Mercury Wire provided a creative solution by developing a dedicated production line or “cell” specifically for the company’s push cable needs, enabling the production of more durable and waterproof cables that could meet the stringent demands of the application. This flexible approach allowed the company to maintain production despite supply chain shortages, enhancing product reliability and operational efficiency, ultimately boosting customer satisfaction and supporting the company’s market position.